Almost every social media platform has some sort of creator based program that you can make money through posting content. Reach isn’t the only thing you should consider when building a marketing plan of course, but this data also allows us to think differently about how we construct a social media platform mix. For instance, while 65% of adults ages 18 to 29 say they use Snapchat, just 2% of those 65 and older report using the app ‘ a difference of 63 percentage points. Eritrea ranks second-to-last, with the latest user data pointing to a social media adoption rate of just 0.4 percent. This advertising audience data isn’t perfect of course, and it’s worth highlighting that each platform’s ad reach figures likely include a meaningful number of duplicate and ‘false’ accounts. But despite their impressive ascent, Facebook, WhatsApp, and WeChat are just three of the many hundreds of social media platforms out there.
It provides country-specific data for the vast majority of the world, so you might want to check out the slides of the countries in your core markets to get a better idea of the current state of social in the areas you operate. In this post, we focus on the social media data which starts at slide 205 in the report. This section lists some of the most significant ‘moments’ in social media history.
This recent data from Comscore focused on the UK for Gen Z, Milennial and Gen X groups shows the wide variation in usage of social apps in the UK. In the younger age group Reddit and Discord are surprisingly important, in part because of Gaming. While there are many factors contributing to this user growth, the global penetration of smartphones is the most evident one.
Global social media usageCurrently, the global social network penetration rate is 62.3 percent. Northern Europe had an 81.7 percent social media penetration rate, topping the ranking of global social media usage by region. Eastern and Middle Africa closed the ranking with 10.1 and 9.6 percent usage reach, respectively.
Specifically, in the context of social media, a key question is whether these new communication technologies are harming our mental health ‘ this is an important question and we cover the evidence in another article on Our World in Data. Social media’s growth in the US is comparable ‘ in speed and, to some extent, reach ‘ to most modern communication-enabling technologies, including computers, smartphones, and the Internet. The rapid and vast adoption of these technologies is changing how we find partners, access information from the news, and organize to demand political change. In America, social media is more prevalent among women, in particular, Snapchat and Pinterest, whereas men are using sites like YouTube and Twitter more.
Social media has become an integral part of our daily lives, changing the way we communicate, connect, and consume information. With the rise of social media platforms such as Facebook, Instagram, Twitter, and TikTok, it’s no surprise that a large portion of the global population is active on these platforms.
Statistics on Social Media Usage
According to recent studies, approximately 3.96 billion people around the world use social media, accounting for nearly half of the global population. This number is expected to increase in the coming years as internet access becomes more widespread and social media platforms continue to evolve.
Who Uses Social Media?
Social media usage is prevalent across all age groups, with 90% of Millennials, 77% of Gen Xers, and 48% of Baby Boomers using social media regularly. Additionally, social media usage is widespread among both men and women, making it a truly universal phenomenon.
- What are the most popular social media platforms?
- How often do people use social media?
- What are the benefits of using social media?
The Future of Social Media
As technology continues to advance and more people gain access to the internet, the number of social media users is only expected to grow. This presents both opportunities and challenges, as social media can be a powerful tool for connection and communication, but also has the potential to spread misinformation and disinformation.
In conclusion, the widespread use of social media highlights its importance in today’s society. With billions of people actively engaging on these platforms, social media has reshaped the way we interact with each other and the world around us.
