Many individuals and businesses alike aspire to grow their presence on social media platforms such as Instagram, Twitter, and Facebook. However, the question that often arises is: How difficult is it to gain a following on social media?
The Challenge of Building a Following
Remember that social media is not a simple broadcast platform. But they also want to interact with you, the brand (or creator) behind the content. When you post social content on a consistent schedule, your audience knows what to expect. They understand how often to expect new content, and when to anticipate your posts in their social feeds.
If you don’t have a ‘visual’ brand or industry, you’ll struggle to create the visual content needed to perform well on these channels. ‘ Measuring social media’s impact on your fundraising efforts will be a breeze’either you’ll have interested parties approaching your business with investment inquiries, or not. If you have a hard time during Series A, for instance, it might be prudent to double down your social visibility efforts far ahead of Series B. Earned media can accelerate a startup’s success through increased exposure and brand reach. Avoid only sharing the picture-perfect version of your life and share (in a safe setting) your real life.
If they send you DMs or messages, always take a few minutes out of your day to respond. Consumers become more loyal to brands that they feel a connection with, and part of building that connection is actively engaging with them. Even if some of the people who follow you are only following for a chance to win a prize (this is a common criticism of social media giveaways), they’re still increasing your exposure. This, in turn, will help you to gain more followers over time.
Anyone who sees a user-generated picture has an easy route to discover Knix’s Instagram account. Unlike other types of Instagram posts (e.g. carousels), Reels have a designated spot on the Explore page and their tab on the home feed navigation bar, making them super discoverable. Similarly, you don’t have to work with supersized influencers to make an impact.
Building a following on social media can be quite challenging for several reasons. Firstly, the sheer volume of content being produced and shared on these platforms makes it hard to stand out amongst the noise. Additionally, algorithms used by social media platforms can make it difficult for new accounts to gain visibility.
The Importance of Consistency and Quality
But when you’re sharing an aesthetic product image, shorter is sweeter. The ideal scenario is having a mix of scheduled and on-the-go posts. 2) It would lead to a follower who is not an engaged community member if you’re a creator or would never be a warm lead if you’re a small business. But also go beyond that and deeply understand what your audience struggles with and how you can help them resolve their challenges using your Instagram content strategy. For example, Ursa Major has ‘skincare’ in its name on Instagram to make the company easier to find when someone searches for skincare brands and solutions. Get out there and become part of the conversation, answer questions and show that there are real people working behind those posts.
And with saves, drafts, and trends now live on the platform ‘ there’s never been a better time to test the waters. If a post receives higher (or lower) reach than usual, you can use those results as insight for future posts. When it comes to monitoring your brand’s performance on Instagram, reach is one of the most important metrics to take into account.
One key factor in gaining a following on social media is consistency. Posting regularly and engaging with your audience is crucial in attracting and retaining followers. Moreover, the quality of your content plays a significant role in capturing the attention of users and encouraging them to follow your account.
Engagement and Networking
Another important aspect of growing a following on social media is engagement. Responding to comments, interacting with other users, and participating in relevant conversations can help increase your visibility and attract new followers. Additionally, networking with other influencers and accounts in your niche can also aid in expanding your reach.
In conclusion, while gaining a following on social media may present challenges, it is certainly not impossible. By focusing on producing high-quality content, staying consistent in your posting schedule, and actively engaging with your audience, you can increase your chances of growing a strong following on social media.
