This is an important KPI as it measures how people are interacting with your brand across all social networks. Once your content reaches the audience, its time to see how they engage with it. The reach of your post will tell you how many people have seen your content. Based on the above analysis, you’ll be able to draft a strategy that will help in choosing the right channels and figuring out your content strategy.
In today’s digital age, having a strong social media presence is essential for any business looking to reach their target audience. However, managing social media accounts effectively requires time, skill, and expertise. This is why many companies choose to hire a dedicated social media person to handle their online presence.
Note though that they are based in Bangkok, which may limit their expertise in markets outside Thailand. While they may excel in the Thai market, clients with international interests need to evaluate their capabilities to adapt to different regions and cultures. They’re one of those who are easy to talk to and easy to collaborate with. Their services include Performance Media, Social Media Marketing, Data & Analytics, Creative Design, Landing Page Design, and Influence Marketing. One look at its website shows that some of its strengths are design and visuals. The case studies presented in its portfolio are filled with well-designed websites and sleek, modern, and eye-catching content.
If you don’t need a full-time worker, one way to find and hire a social media manager for small business marketing is to hire an independent contractor. This enables you to get the services of social media experts without the hassle and overhead of recruiting an employee. Additionally, this option may give you access to individuals with broader skills. If your small business is just starting out, then you may need to hire a social media person who can support all areas of your online presence.
The need for this specialized knowledge depends on your business’ goals. Especially in competitive industries such as e-commerce, retail or SaaS, hiring a social media marketer is crucial for the sake of long-term growth. The bigger your company gets, the more of a direct business impact social media can have.
Identify Your Needs
Before you start looking for a social media person to hire, it’s important to first identify your specific needs and goals. Consider what platforms you want to focus on, what type of content you want to create, and what metrics you will use to measure success. By clearly defining your requirements, you’ll be better equipped to find a candidate who is the right fit for your business.
In order to stay current, your social media manager will be constantly monitoring trending hashtags, viral news and any changing best practices in the industry. For instance, take the example of the global coffee chain Starbucks. Their social media manager goes beyond just posting about the latest Frappuccino. That’s enough information to get you well on your way to finding the perfect social media hire. Hopefully, about a year from now, when you sit down to do their annual review, you’ll have nothing to discuss but success.
Social media has progressed from a tool for online communication and photo sharing to one of the most successful forms of marketing. You cannot direct their daily work, but you don’t have to shoulder the financial burden of the additional overhead and benefits costs. Because you simply pay an independent contractor an agreed-upon rate, it has the potential to save your company money. Know the reach of your hashtags, how many people use it, the geography, the demographic ‘ if your hashtag isn’t targeting your key audience, it is redundant, lose it.
Look for Experience and Skills
When hiring a social media person, look for someone with relevant experience and skills. They should have a strong understanding of social media platforms, analytics tools, and content creation. Additionally, they should be able to demonstrate their ability to grow and engage an online audience. Look for candidates who have a proven track record of success in managing social media accounts for businesses similar to yours.
Ask for Work Samples
One of the best ways to evaluate a potential social media person is to ask for work samples. Request examples of their past campaigns, content calendars, and analytics reports. This will give you a better sense of their creativity, attention to detail, and ability to deliver results. Additionally, ask for references from previous clients or employers to get a sense of their professionalism and work ethic.
Consider Cultural Fit
While experience and skills are important, it’s also crucial to consider cultural fit when hiring a social media person. Look for someone who shares your company values and vision, and who will be able to work well with your team. A good cultural fit will ensure that your social media person can effectively represent your brand online and collaborate seamlessly with other members of your organization.
By following these tips and guidelines, you can hire a social media person who will help take your online presence to the next level. With the right candidate on board, you can effectively connect with your target audience, drive engagement, and ultimately achieve your business goals through social media.
