But you can’t expect followers to re-share content just for the heck of it. Another great way to expand your reach while increasing engagement with your photos is to run an Instagram contest or giveaway. As part of your contest, you can ask users to follow your account, like, and/or comment on the post to be eligible to win. As you build a following, celebrate your followers by responding to and pinning their comments, and even reposting their posts for user-generated content. Most of the work of increasing your Instagram followers happens before you open the app. For one, you must plan to publish new Instagram posts consistently, and even though it’s tempting to post when inspiration strikes, it’s essential to find a rhythm that helps you capitalize on trends.
If they scroll down and see consistent content in your grid, it’s much easier for them to understand what you’re all about and why they should care. And, finally, your profile offers chances to direct people to your profile through the connective tissues of social platforms, like hashtags and geotags. Address information helps the algorithms connect your content with people in your local area. Now that you understand who you want to connect with on social, you can figure out where to find them. Our blog post on the demographics of the major social platforms is a good place to start your research.
We recommend using a shortened, customized Bitly link to make it more clickable. When you receive 10,000 followers, you can add links to your Instagram Stories. Tell your potential followers who you are, and give them a reason to follow you. Another report shows 61% of people trust information from ‘people like them’ vs. well-known and celebrity influencers.
Social media tugs at us to view each other’s ‘highlight reels,’ and all too often, we feel ourselves lacking by comparison. This can fuel personal growth, if we can turn envy into admiration, inspiration, and self-compassion; but, instead, it often causes us to feel dissatisfied with ourselves and others. Start by identifying a friend who can serve as an accountability buddy. Then, delete social media apps from your devices so you won’t be tempted. Bring back other gadgets, like alarm clocks and watches, that have been replaced by your phone.
Social media has become an integral part of many people’s lives, with platforms like Instagram, Facebook, and Twitter allowing individuals to connect with others and share their thoughts and experiences. One common goal for users on social media is to build a following, which can help increase their influence and reach. But how do people actually go about building a following on these platforms?
Not to mention it will also help you nurture a community that will expect specific posts from you at a specific time. Fake IG followers are usually bots or fake accounts that inflate your follower count. Fake followers don’t engage, and engagement is a factor in how IG’s algorithm pushes new users to your feed. Saphia Lanier is a content writer covering business and marketing topics for B2B SaaS brands. Her second (and equally satisfying) role is being the co-founder of homeschooled children who she admires and learns from every day. You can link with her online @saphialanier or at saphialanier.com to talk life or share vegan recipes.
Create Engaging Content
So constant sales pitches or simply repeating what others have already done won’t get you much attention. There are lots of things you can do to attract more social followers in 2021. Keep the tips listed above in mind so you can grow your following, boost engagement, and build your business.
But there’s more to publishing frequency than how often you post. If you’re posting daily, but your audience doesn’t find your content helpful, inspiring, or actionable, then they won’t engage with or follow your accounts. With the right methods, it’s possible to build a social media following and an audience that engages with your content. Memes and GIFs can be a fun and effective way to increase engagement and attract new followers. Micro-influencers tend to have higher levels of engagement than folks who have hundreds of thousands or even millions of followers. This high engagement means that, when a micro-influencer shares your content, their audience is more likely to check it out and potentially even buy it.
One key strategy for building a following on social media is to create engaging content that resonates with your audience. This could include posting high-quality photos, sharing interesting articles, or creating videos that entertain or inform your followers. By consistently providing valuable content, you can attract more followers who are interested in what you have to say.
Interact with Your Audience
Another important aspect of building a following on social media is to interact with your audience. This could involve responding to comments on your posts, participating in discussions in groups or forums, or even hosting live Q&A sessions. By engaging with your followers, you can build a sense of community and loyalty that will keep them coming back for more.
Collaborate with Others
Collaborating with other influencers or brands can also help you build a following on social media. By partnering with someone who has a larger following than you, you can tap into their audience and gain exposure to new followers. Additionally, collaborating with others can help you create more diverse and interesting content that appeals to a wider range of people.
Be Consistent and Authentic
Consistency and authenticity are key when it comes to building a following on social media. By posting regularly and staying true to yourself, you can establish trust with your followers and keep them engaged. People are more likely to follow someone who is genuine and transparent, so don’t be afraid to show your personality and share your experiences.
Use Hashtags and Tags
Utilizing hashtags and tags can help increase your visibility on social media platforms. By including relevant hashtags in your posts, you can make your content more discoverable to users who are searching for specific topics. Additionally, tagging other accounts or brands in your posts can help you connect with their followers and expand your reach.
In conclusion, building a following on social media requires a combination of creating engaging content, interacting with your audience, collaborating with others, being consistent and authentic, and using hashtags and tags effectively. By following these strategies, you can grow your following and increase your influence on social media platforms.
