This choice is one of your first steps in developing a social content strategy. Since every platform has its own algorithm, content requirements, and preferred posting frequency, your choice determines the types of social posts you’ll create. “I keep an updated content calendar that includes all our social networks and the types of content we’ll be posting on each one,” says Georgie Morley, community manager at Bai. Some social posts bring in great engagement rates, new followers, and website clicks. Amplifying user-generated content is a great way to shout out your customers, while also helping your social media content strategy.
Social media has become an essential tool for businesses to reach their target audience and engage with customers. As a social media manager, it is important to stay updated on the latest trends and best practices to effectively manage your company’s online presence.
If you are a social media strategist and you’re not aware of all the trends, what are you even doing? That is why you should confidently use a social media calendar to pin all the important events and prepare some content for them ahead of time. A social media best practice is an insight that can help you improve your marketing game, bringing your strategy to the next level. Nowadays a brand does not exist if it has no presence on social media. You can tap the ‘Top Post’ icon to see what kind of content works best on each social platform. Alongside the many benefits of photo-based platforms, Pinterest has a feature known as community boards.
The best part about Tiktok is that you don’t have to brainstorm content ideas. With so many trends and challenges, you have all the ideas you need. If you want to see a brand that fully understands TikTok culture, check out Ryanair’s videos. This is great news because it means that you have endless opportunities to take advantage of their popularity and enhance your social media efforts. Most likely, your potential customers won’t bother to call and check with you.
Consistency is Key
One of the best practices for social media managers is to maintain consistency in posting content. By establishing a regular posting schedule, you can keep your audience engaged and informed about your brand. Whether it’s daily updates or weekly posts, consistency helps build trust and credibility with your followers.
If you need some additional research or visual content, you’ll know exactly what you need and how much time you have to get it done. Approach your content in a platform-first way, so each post you publish fits on the networks you’re posting to. Here are a few social media best practices to evolve your content for optimal engagement. 52% of brands are using dedicated influencer marketing platforms to help offset the challenge of finding the right influencer for their campaigns. If that’s something you’re looking for, consider adopting a platform like Tagger to manage your partnerships.
Engage with Your Audience
If you help the platform achieve their goal, they’ll reward you by giving your content more reach. And scale social customer care by utilizing the right social customer service tools, including AI and automation. A tool like Sprout Social will give you a 360-degree view of your brand’s interactions with your customers’integrating the worlds of social media and customer service. Find more best practices for social media customer service in our detailed post on the best tips and tools for social media customer service.
To perform a social media audit, you need a specialised tool to measure your metrics on every social platform that will help you alter your strategy and set new goals. One of the social media marketing best practices to keep in mind and use at all times is SEO. This may be challenging, but also helpful since it tests a lot of your abilities as a marketing team. Working on social content for different platforms will help you expand your horizon to cater everyone’s tastes. Speaking of approval process, sometimes this could take days. For a social media manager, this is frustrating, when you know that your team did everything they could to meet the deadline.
Another important practice for social media managers is to actively engage with your audience. Respond to comments, messages, and mentions to show that you value and appreciate their feedback. By creating meaningful interactions, you can build a loyal community around your brand.
Use Analytics to Inform Your Strategy
Utilizing analytics tools is crucial for social media managers to track the performance of their campaigns. By analyzing data such as engagement rates, reach, and click-through rates, you can optimize your strategy and make informed decisions about future content. This data-driven approach can help you achieve better results and ROI.
Stay Updated on Trends
As a social media manager, it is essential to stay updated on the latest trends and features on different platforms. Whether it’s new algorithms, hashtags, or formats, staying ahead of the curve can give you a competitive edge and help you create more impactful content for your audience.
Collaborate with Other Departments
Effective collaboration with other departments within your company can also benefit your social media strategy. Whether it’s working with the marketing team on campaigns or partnering with customer service to address inquiries, cross-functional collaboration can lead to more cohesive and successful social media efforts.
By following these best practices, social media managers can effectively manage their company’s online presence, engage with their audience, and drive business results through strategic and data-driven approaches.
